I have been in the OSCAR sector now for around 18 years and over those years there has been a lot of photos taken; some of these still exist in programmes today. Yes there are some very unfortunate hair cuts but a lot of good memories as well.
Taking photos is an ideal opportunity of marking important events that take place in your programme. They also give a visual impact to promote your programmes and hold a visual history of your programme.
Kids enjoy looking at photos of themselves and friends also children can relate to their friends in the photos. Some programmes I visit have a giant pin board covered in photos from the programme. Others have their photos in photo albums for people to flick through. Some programmes have a slide show of photos playing at their programmes for parents to look at when they pick up their children.
Keep a collection of photos on hand to use for promotions in the media and try and keep electronic copies also if possible. When using photos of children, and even adults, get permission to use them and let them know that you are using their photos. Keep all permission forms on file for as long as possible because 20 years down the track you may want to use that photo for promotional material.
Digital cameras are relatively cheap these days and easy to use so invest in some today and start clicking away.
Ariana
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